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Sunday, August 9, 2015

HOW "STRAIGHT OUTTA COMPTON" THE MOVIE- GOT THE WORLD IN ON A FREE MARKETING CAMPAIGN

The group NWA emerges from the streets of Compton, California in the mid-1980s and revolutionizes pop culture with their music and tales about life in the hood. The movie, "Straight Outta Compton" hit theaters August 14 2015. Already controversial, the marketing geniuses behind the movie, has gotten all of America in on the "Straight Outta" brand.

Back in January, Suge Knight, was arrested after an alleged hit and run fatality on set of the movie. While he still remains behind bars on $10 million bail, producers continued on with the process of filming.                                                                                                 Now, days before the release, a website was created for the public to make their very own, "straight outta" personalized meme, to represent where they come from. This is guerrilla marketing at it's finest! Even for people who had no interest in the movie at all, one couldn't help but get in on the fun of the trending "straight outta" brand. 

Dr.Dre, a part of the movie, production, and original group NWA, also incorporated the world renowned "Beats by Dre" logo on the memes created on the website. So we'll call this a classic two for one. I still don't think I'll be seeing the movie. But it was fun repping my home town, along with the other half of the world.



A few celebrities joined in the fun as well, of course, the comedic memes came shortly there after. Some made light of the ongoing Meek Mill vs Drake beef, others were just plain comedy. Good job to the marketing team, this is definitely the best marketing I've seen for a movie in a very long time!